Partnering on development with Publicis Marketing, Brainfood needed to develop an online promotional system for Whirlpool. The system needed to drive traffic to an online coupon via banners and drop a mass e-mail to new customers that might be interested in additional promotions.
Brainfood developed landing pages, e-mails and an e-mail delivery system as well as a backend customer database. This was the first time Whirlpool had created an online customer relationship database. The system was implemented in a short time frame including conversion of the art files from the agency. We managed delivery and tracking of the e-mails that were delivered via the database. We also created a dynamic PDF coupon generation system that created unique rebate coupons that already contained the customer's information.


The campaign increased store traffic for the appliances included in the promotion. The campaign was adding over 500 new customers a day to the customer database. The e-mail campaign had an 11% CTR and the banner campaign had a .27% CTR.


Composition:
Strategic planning, Information architecture.

Production:
Web design & development, Database design, E-commerce development, Interactive advertising, Creative e-mail marketing, Viral campaigns & promotion.

Continuation:
Content management systems, Quality assurance.

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Leverage Brainfood's 15 years experience to get your online business running at its best. E-mail or call us at 1-214-720-0700 ext. 301 to take your next project to the pinnacle.